An example of innovation

The marketing departement of JCDecaux Netherland has decided to make an innovate ads for a beer brand: Grolsch!

You can see on the video that people has to open a door in order to see the product; the door is the door of a fridge.

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This entry was posted on Thursday, October 4th, 2007 at 6:47 pm and is filed under videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to An example of innovation

esclh says:

October 8, 2007 at 12:41 pm

A good example of ‘street marketing’. Try to make your commentary a little longer though.

JH

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JCDecaux Presentation